Titan Talks: From Sales Activity to Margin Authority: The Executive's Guide to Mastering the Priority Sale

Published on September 25, 2025

Thank you to the Titan 100 national community for joining us on September 23rd for an exclusive Titan Talk with Kristin Westberg, CEO of The Rev Collective and 2025 Colorado Titan 100 - 2nd Year Honoree, co-hosted by Bryan Gray!

Kristin shared powerful insights on how the greatest risk to margin isn’t poor sales skills, but allowing teams to enter deals too late, too low, and too often on the buyer’s terms. She introduced the Priority Sale™ methodology as a game-changing strategy to protect margin power, drive sustainable growth, and build a strong competitive moat.

We’re grateful to Kristin and Bryan for leading such an inspiring session, and to our Titans for showing up with curiosity and drive to keep learning and growing together!

Thank you to everyone who joined us for this powerful session! Stay tuned for more opportunities to learn and grow with your Titan community.

To access the recording and whitepaper, please click here.